Portrait of Keesha Tristan Petersen

Keesha Tristan Petersen

Marketing Graduate Bridging Data, Creativity and Brand Strategy

I combine business analytics, creative content and practical marketing experience to help brands understand audiences and communicate with purpose.

Get in touch See my proof

About me

I completed a BCom in Management Sciences at Stellenbosch University, majoring in Business Analytics and Information Systems Management, and am now pursuing a Postgraduate Diploma in Management in Marketing at UCT. My background has taught me to approach problems analytically, while marketing has given me a way to combine evidence with creativity and consumer understanding. Through my internship and student leadership roles, I have explored event marketing, content creation and brand communication. I am working towards a graduate career in digital marketing and brand management, particularly in FMCG.

Proof

Making Marketing Visible

Bester Feed & Grain

Situation
The company used events and corporate social responsibility initiatives to build visibility and stakeholder relationships.
What I did
Supported event planning and execution alongside the marketing team.
Result
Contributed to an initiative focused on company visibility and audience engagement.

Building a Consistent Brand Voice

UCT Consulting Club

Situation
The club needed to communicate its identity, activities and value to students.
What I did
Contributed as Content Manager, developing engaging content while maintaining a consistent brand image.
Result
Supported the club’s student-facing communication and brand identity.

Connecting Leadership and Communication

Stellenbosch University

Situation
Student committees needed to communicate activities and engage their communities.
What I did
Served as Media Officer for the Academic Affairs Council and Marketing Representative for the EMS Student Committee.
Result
Gained experience contributing to student communication, marketing and leadership initiatives.

Skills

Tools and technical skills

  • Microsoft Excel
  • Canva
  • Business analytics
  • AI tools

Marketing strengths

  • Content creation and social media marketing
  • Campaign and event planning
  • Strategic research and data-informed problem-solving

Journey

  1. Stellenbosch University

    BCom Management Sciences: Business Analytics and Information Systems Management.

  2. Bester Feed & Grain

    Marketing Intern: event marketing and corporate social responsibility initiatives.

  3. Stellenbosch University

    Media Officer, Academic Affairs Council; Marketing Representative, EMS Student Committee.

  4. University of Cape Town Current

    Postgraduate Diploma in Management in Marketing.

  5. UCT Consulting Club

    Content Manager.

If my story fits what you’re building, let’s talk.

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